Sunday, March 18, 2012

Week 3 plan and videos

Week 3

I just finished watching the 3 videos.

The video by Hons Rosling is the most impressive presentation I ever had.  There are enormous data in his dynamic statically graphs. It is amazting to see the linearity (log scales for both) between child survivalrate and income. It also includs a wealth of information of the demographic trends of the world.

Nature of Choice and Happiness video emphasized the diversity neeeds of product, especially food industries.

The 1 minute presentation of "Price Can Determine Pleasure" by Prof. Baba Shiv is very interesting as well. I think it is true that "Price can determine pleasure". I feel better when having a $30 wine than have $15 wine, although in most case I can not tell their difference.

Through this 3 videos, I learnt something how people do marketing research.

Plan for Week 3:

1. Finish reading Text Chapter 3
2.  Live Breeze: Tuesday March 20th. at 7:00 PM  (I missed the breeze of Week 1 since I was in travel.)
3. More Learning Journal blogs
4. Have some practice on market research: markets, consumer customers and business customers

No comments:

Post a Comment